Contextual advertising is the fastest way to attract customers to your site. But for every potential client you come, you pay money. And very often, companies think about who to entrust with setting up an advertising company? After all, the process is subtle and in case of failure you will lose money. So how do you find a reliable partner?
Yes, it’s a partner, because the creation of an advertising company is a joint work of yours and a specialist. Now the market has many suggestions on how to choose the right one and not lose it. Let's look at all the options.
You can set up an advertising company on your own, or with the help of services. But the result of what actions in most cases is the merging of the advertising budget and the lack of result. Because without special knowledge, it’s simply impossible to set up advertising correctly and manage it.
You can entrust the setting to a freelancer. This is one of the inexpensive ways, but the risks are great. You cannot be sure that this specialist has extensive experience and provides quality services. In addition, you do not have a formal contract, which means that you trust him honestly. It is not uncommon for such specialists to disrupt the launch of an advertising company, or even not to get in touch.
His specialist in the state. This is a good enough solution, but not every company can afford the average cost of such a specialist 600 rubles per hour.
You can contact small advertising agencies, such as https://soroka-marketing.ru/. They already have sufficient experience and can provide quality services. But since their customer flow is not large, they value each. They will individually approach the tasks assigned to each client. And the cost of their services is cheaper than that of large advertising agencies. This is, in my opinion, the best solution "price-quality".
Large advertising agencies. Yes, they have great specialists and a large staff, extensive experience and many cases. But unfortunately, in such companies you find yourself in a flood, there is no talk of an individual approach. And the cost of their services is much more expensive.
In any case, before making a decision, you should clarify a few nuances. How long has the company been operating. Ask to familiarize you with the cases and whether the specialists have certificates. Will you be provided with a personal manager. How often and in what form reports will be provided to you.